Miracle-Gro Spring Ahead
Growing the Gardening Community
Miracle-Gro set their sights on launching a new plant food geared toward new and hobby gardeners— formulated to ensure all their plants, indoor and out get the nutrition needed to thrive.
Brand Creation
Strategy, Brand Identity, Packaging, Illustration
challenge
Gardening is more than having a beautiful yard—it shifts our larger perception of home. And now more than ever, young gardeners are interested in taking nesting to the next level. We needed to tell a compelling visual story to set this product apart from all the other products on shelf.
Outcome
Our solution helps welcome new consumers to the plant care world by reimagining plant-food as accessible, not specialized.
