Starbucks Seasonal roasts
A voyage for all the senses
Based on the insight that coffee-making at home is on the rise, Starbucks saw the opportunity to increase and elevate home-coffee consumption through core Limited-Time Offering of single-origin coffee, a collection of Whole Beans.
Limited Edition Packaging
Packaging, Promotion, Illustration
challenge
Design a unique coffee experience that showcases the brand’s commitment to quality and craftsmanship, including each blend’s key features and coffee stories inspired by their cultural origins.
Outcome
The engaging stopping power of the designs trigger the curiosity that encourages trial and purchase. Consumers are brought on a journey to discover more about coffee origins and be part of supporting the brand’s ethical sourcing of sustainable products.
