Philips Year of the tiger
A contemporary interpretation of ancient tradition and culture
Philips Grooming Series is committed to creating comfortable and exquisite lifestyle experiences. Inspired by the rich diversity and sophistication of Dunhuang frescoes, this Philips collaboration had to symbolize superb craftsmanship and deliver a fitting tribute to prosperity in the Year of the Tiger.
Limited Edition Packaging
Packaging, Illustration, CGI
challenge
Reinterpret ancient heritage and the creative connections between art and technology.
Outcome
Referencing ancient fresco paintings, a golden tiger comes alive to bring you prosperity and luxury, as well as a superior shaving experience.
