Organic Valley

Expanding reach with
the promise of better

Organic Valley’s family farmers were on a mission to change the way people think about food. But the brand was only reaching the most fervent of organic consumers.

Brand Restage

Insights, Strategy, Brand Identity, Packaging, Photography

challenge

Reimagine the brand for a broader audience that shares Organic Valley's "better way" philosophy.

Outcome

A new design vision opens doors to a broader consumer, conveying an authentic brand story. In the year the rebrand launched, Organic Valley became the world's first billion-dollar organic food company.