GoSlo
Nigeria’s first
premium
ice cream brand
Launching Nigeria’s first premium ice-cream, Danone needed a brand identity poised to become a local icon in a category dominated by international imports.
Brand Creation
Strategy, Insights, Packaging, Brand Identity
challenge
Dream up a design language that sets a new benchmark for local brands, and spark a lifestyle revolution with a brand narrative that redefines success as the product of depth and joy.
Outcome
The new brand has successfully shaken up the category, becoming the local market leader in its first year of release.
Go Slo’s four rich flavors spark instant excitement at shelf, with a dynamic range to explore.
