Garden
To Go
Delivering delight
from seed to plate
Spurred by an increase in home cooking, consumers feel strongly that locally sourced foods are healthier and taste better. Miracle-Gro saw an opportunity to deliver a simple home gardening experience—enabling even novice gardeners to grow their own produce.
Brand Creation, eCommerce Innovation
Strategy, Brand Identity, Packaging, Illustration
challenge
Open the door to home growing for new gardeners — celebrating the magic of seed and the delightful pride of a home-grown bounty.
Outcome
Miracle-Gro has impactfully introduced the love of growing to a new audience through an empowering, simple design that highlights the 1-2-3 process, while also celebrating the bountiful harvest and culinary possibilities.
