ChapStick
Creating positive lift with personalization
ChapStick wanted to capitalize on trends of customization and online shopping by offering giftable, personalized ChapStick lip balms directly to consumers through their website.
eCommerce innovation
Strategy, Packaging, Illustration, eCommerce
challenge
Inspired by the brand’s purpose of Nourishing Positivity, an inclusive line of 21 customizable ChapStick designs were developed for 7 diverse occasions–offering something for everyone.
Outcome
Custom ChapStick lip balms have become the brand’s number one eCommerce seller, with more occasions being continuously added to the selection of customizable themes.
