Lettermark
Creating a stand-out paper brand
To launch a new office paper brand to be sold primarily through online, B2B office supply retailers, Domtar sought to disrupt office paper purchasers’ shopping patterns and their capture interest when shopping B2B websites.
Brand Creation
Strategy, Brand Identity, Packaging, Illustration
challenge
Develop a name, narrative and visual language with arresting power and memorability, capable of standing out even as a tiy thumbnail within eCommerce.
Outcome
Lettermark’s imaginative storytelling inspires individuals to make their mark in the world. Both the name and design work together to create a cohesive narrative inherently rooted in paper.
