Tsingtao draft
energizing an icon
Widely acknowledged to be the best-selling draft beer in China, Tsingtao sensed an urgent need to keep up with China’s youth today- a group of confident and expressive individuals who pursue trendy and high-quality lifestyles.
Packaging Restage
Strategy, Insights, Packaging
challenge
Elevate the core brand assets to resonate with the younger generations.
Outcome
The revitalized design perfectly captures the dynamic lifestyle of China's youth, who constantly change between different occasions. The color contrast with holographic effects creates a fresh, nearly futuristic experience that is absolutely immersive and sensorial.
