The combination of five agencies brings together over 600 people across 12 studios and 8 countries.
We believe that brands are not static beings. They are shaped by consumer needs and shifts in culture — and successful brands respond to meet new opportunities. Our brand opportunity: deliver a reinvented agency experience optimized to our clients’ new realities and designed to remedy the challenges they have faced with other agency engagements.
So, rather than operating as 5 separate agencies under the sgsco umbrella, the time was right to unite as one super-charged brand design and experience powerhouse — ready to take on the biggest opportunities that lay ahead for our clients.
Today, we are building on Marks’ pioneering spirit and expertise in brand design and design adaptation. Combining that with Webb deVlam’s strategic muscle and upstream capabilities, we’ve built an agency with unparalleled brand vision. Next, add 3D contextual art creation born of Armstrong White, Traffik’s integrated experiential marketing expertise, and the delivery strength of 5Crowd. As the new Marks, we have made it easy to access to a wide array of focused, skilled teams, ready to come together to deliver against the interconnected range of brand challenges. End-to-end brand building that provides unique and distinguishing experiences that reach and motivate consumers where and how they shop.
We call our new approach ‘Insider/Outsider’ as it allows us to offer both a close-in perspective coupled with fresh, provocative thinking and specialized expertise. A single agency destination - seamless, yet focused and responsive to client needs across the entire brand building process.