POINT OF DIFFERENCE
Insights by design, for design
Observations are made, but insights are born. They emerge not with simple fact finding, but from unexpected connections and new realizations. More than anything, they are shaped by people.
Our insight efforts are always led by experienced strategists and designers who are deeply embedded in the project every step of the way. This enables us to work faster and smarter, while never losing the spirit and integrity of the insights throughout the process.
The most impactful insights are the ones that unite core truths about the brand itself, its target audience, the competitive landscape, and the broader cultural context.
A deep understanding of people underpins all the work we do. Our strategists are trained moderators, with rich experience creating custom-tailored methodologies for each project to deliver just what is needed.
When generating insights that will help brands grow and thrive, we know it is vital to engage consumers who are a cut above — creative, forward-thinkers who can help us get from today to tomorrow.
Working closely with our clients, we carefully craft screeners to ensure we recruit and research with the appropriate group of consumers.
With a network of best-in-class recruiting partners around the globe, we’re able to find the best consumers, no matter where they are.
R5: Our home base
While we frequently conduct research across the country and around the world, one of our favorite places is our very own facility in Chicago’s West Loop: R5 Chicago.
Located just a few blocks from our Chicago studio, this space offers us the flexibility and freedom to engage consumers in many ways — from traditional groups to station-based co-creation to simulated shopping experiences.
Photo credit: Alexander Dummer, Clem Onojeghuo, Bence Boros, Dylan Gillis, Kelsey Chance, MD Duran